Middle East
Luxury giants go head-to-head with Gulf brands in bid to conquer 'modest fashion' market

To attract clients from the Gulf states, Western luxury brands are calling on headscarf-wearing influencers and launching tailored clothing collections for Ramadan. Meanwhile, local brands, backed by Middle Eastern governments, are trying to fend off that competition in the highly lucrative market. [...]
Published on 22.06.2023 at 05:00 GMT Reading time 4 minutes

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