Chanel brings fizz and sparkle to the film industry
The Chanel group has in the space of a few years become the main sponsor of dinners, cocktails and festivals that bring together key players in the film world.
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While it was relocating to London, Chanel staffed its board with leading UK figures. The group's political activism across the Channel contrasts with the ambiguity that the group is trying to maintain around its nationality.
Chanel's move to the UK was spread out over four years, and went virtually unnoticed in Paris, where the group deliberately limited its contact with the authorities on this subject, while continuing to capitalise on its French image and heritage.
In the first quarter of 2022, following a long reorganisation of its operational and shareholding structure, Chanel definitively moved its decision-making and financial core to London. This sleight of hand, which Chanel only acknowledged in a footnote, comes at a time when the Wertheimer brothers, the group's two French shareholders, are paving the way for their succession.