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Celebrities drive up Fashion Week front row prices

Publicity-hungry brands are paying celebrities top dollar to grace the front rows of their fashion events.
Publicity-hungry brands are paying celebrities top dollar to grace the front rows of their fashion events. © Photomontage by Glitz – Sources: Sipa USA (Alamy)

Famous people are an essential part of media coverage for fashion shows, yet they are becoming increasingly demanding when it comes to attending these events. This is forcing some brands to develop parallel techniques so they too can benefit from stars' visibility.

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Catherine Dumas, the French luxury industry's Senate champion

Senator Catherine Dumas has shown a consistent dedication to the luxury industry over many years.
Senator Catherine Dumas has shown a consistent dedication to the luxury industry over many years.© Studio Pachamama

The Paris city councillor, who was first elected to the French Senate in 2007, has made the luxury world her specialist domain. She is also the vice-chair of the France-China friendship group and of the Senate's foreign affairs committee, which means she can champion the industry's interests beyond parliament.

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