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Kering's secret plan to make Italy's most expensive building profitable

Bought for a premium price in 2024, Kering's Milan building has become a strategic liability.
Bought for a premium price in 2024, Kering's Milan building has become a strategic liability.© Studio Pachamama

The debt-ridden French luxury goods company is being forced to rethink its vast real estate portfolio, which it acquired at a high price. Its property on Via Monte Napoleone in Milan is a thorny issue: it has been negotiating its transfer to an outside investor for over a year, while at the same time mulling opening a mall on the upper floors for its brands.

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