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Spotlight | JCDecaux, Athem, Terres Rouges
The multimillion-euro business behind Paris's giant luxury billboards

The boom in giant advertising hoardings in Paris may have reached its peak.
The boom in giant advertising hoardings in Paris may have reached its peak. © Photomontage by Glitz – Sources: Ludwig Wallendorff (REA), J.F Rollinger (AFP)

From the Champs-Élysées to the banks of the Seine, luxury brands are battling to place giant adverts on the hoardings over historic monuments that are undergoing renovation. A trio of firms dominates this highly lucrative market, but the luxury slowdown is taking its toll here too.

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Families

Rothschild family
Wine is next challenge for Arianne de Rothschild's new LVMH hire

Ariane de Rothschild is hoping Laurent Boillot can turn around the fortunes of the family's wineries.
Ariane de Rothschild is hoping Laurent Boillot can turn around the fortunes of the family's wineries.© Photomontage by Glitz – Sources: macan-wine.com, Jonas Opperskalski (REA), Linkedin

In addition to turning the ailing Parfums Caron around, Laurent Boillot, recruited a few weeks ago from LVMH by the family office of the Swiss branch of the Rothschilds, will also have to tackle the family's debt-riddled wineries in France and Spain.

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Full circle
Ex-CEO of Audemars Piguet teams up with… its ex-ambassador

François-Henry Bennahmias (left) and Viktor Axelsen both boast an Audemars Piguet connection on their CVs.
François-Henry Bennahmias (left) and Viktor Axelsen both boast an Audemars Piguet connection on their CVs.© Photomontage by Glitz – Sources: Audemars Piguet, thehonourablemerchantsgroup.com, Wang Zhao (AFP)

François-Henry Bennahmias, the former boss of the high-end Swiss watchmaker who now works as an investor, has joined the wealth management outfit of a double Olympic champion who used to be the company's ambassador.

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Houses

Entourage

Product placement
Richard E. Grant is no traitor to Burberry

On The Celebrity Traitors, Richard E. Grant wore Burberry, with which he has commercial ties.
On The Celebrity Traitors, Richard E. Grant wore Burberry, with which he has commercial ties.© Photomontage by Glitz – Sources: Alexander Svensson (Wikimedia), Henry Nicholls (AFP), Jeff Spicer (AFP)

In the hugely popular BBC TV programme The Celebrity Traitors, the actor wore Burberry. He has appeared in various marketing campaigns for the British luxury fashion house, but the public-service broadcaster has strict rules against product placement.

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