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Blank cheques from LVMH sustain the Phoebe Philo phenomenon

British fashion designer Phoebe Philo’s stellar reputation is keeping LVMH on board, despite her brand’s heavy losses.
British fashion designer Phoebe Philo’s stellar reputation is keeping LVMH on board, despite her brand’s heavy losses.© Studio Pachamama

With her new collection due out shortly, the British fashion designer has announced a tripling of turnover in 2025. But this masks the reality of a brand that was not financially viable in 2024 and is only surviving thanks to the millions in cash that are being injected by its minority shareholder LVMH, which has yet to see a penny's return on its investment.

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