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Edoardo Mercadante, the activist shareholder in Kering and Accor

The savvy 57-year-old Parvus founder Edoardo Mercadante has been homing in on Kering and Accor.
The savvy 57-year-old Parvus founder Edoardo Mercadante has been homing in on Kering and Accor.© Studio Pachamama

Last week, his company Parvus Asset Management acquired a 5% stake in Kering, two months before shareholders are due to decide on the remuneration package of the luxury company's new boss, Luca de Meo. Two years ago, it also became a shareholder in the hotel giant Accor, in which Parvus still holds 9.

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