Your account has been succesfully created.
00 days
00 hours
00 mins
00 secs
Special offer: -20%20% OFF your subscription
Consult our offers
EN FR
Scroll through edition

ARCHIVES

Houses

Entourage

Spotlight | Publicis vs Havas
Luxury industry crisis triggers pitched battle for advertising contracts

PR agencies are increasingly taking production in-house to cut costs and hang on to luxury clients.
PR agencies are increasingly taking production in-house to cut costs and hang on to luxury clients.© Studio Pachamama

Declining consumption of luxury goods and the unremitting need to create promotional content on social media are driving major brands to constantly rein in their advertising budgets. The PR industry, particularly large agencies such as Publicis and BETC, is having to step up internal production to hold onto market share.

LogoSubscribers only France

Sign up for real-time alerts and be notified of new editions!  

Once registered, you will be notified by a short message on your computer or mobile phone as soon as a new edition of our publication or an alert is published. Stay informed anytime, anywhere!