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Luxury brands scramble to protect their trademarks in Russia

Luxury fashion houses are deploying a raft of strategies to prevent the hijacking of their intellectual property rights in Russia.
Luxury fashion houses are deploying a raft of strategies to prevent the hijacking of their intellectual property rights in Russia.© Studio Pachamama

Banned from the Russian market since the start of the war in Ukraine in 2022, luxury goods companies are closely following peace talks, hoping to be able to return to Moscow. In the meantime, they are fighting tooth and nail to prevent Russian operators from taking advantage of any forfeiture of their intellectual property rights.

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