In an industrial zone in El Segundo south of Los Angeles, just a few hundred metres from Boeing's hangars, nothing marks the presence of one of Southern California's most valuable and least-known companies. Inside, entire walls are lined with miniature toys - plastic replicas of iconic consumer products, from the Heinz ketchup bottle to the Chanel handbag.
These offices belong to Zuru, a firm which turned over $4.5bn in 2025 and employs more than 5,000 people across 30 countries. It is owned by Nick