If somebody can get me a meeting in Mar-a-Lago… Give me 10 minutes. Let me talk to him, and the guy who organises that meeting will get a watch from me." This was the slightly tongue-in-cheek plea made by Breitling boss Georges Kern when he appeared on the US Yahoo! finance channel in 2025, shortly after Donald Trump had introduced the new customs duties of 39% that sent shockwaves through the Swiss watchmaking industry.
In truth, just a fortnight earlier Breitling had actually recruited somebody


