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Front Row | United States
Sophy Rindler's mission impossible on eBay luxury partnerships

Subscribers only By Noëmie Leclercq

Published on 22.05.2025 at 05:00 GMT 4 min read Lire en français

The Franco-American Sophy Rindler is spearheading eBay’s efforts to position itself in the luxury second-hand market. © Studio Pachamama

The Franco-American has been trying to turn the e-commerce platform into a genuine player in the luxury second-hand market, but it's turning out to be an uphill struggle.

Behind the scenes, eBay's head of luxury strategic partnerships, Sophy Rindler, has been lobbying for the next ReLuxury second-hand luxury fair to be held in Miami. This is the city from where she has been attempting to orchestrate the strategic expansion of the e-commerce platform into the second-hand luxury market since last September, having taken over the role from Tirath Kamdar (who is now taking care of Walmart's e-commerce operations). Founded by Pierre Omidyar in 1995, eBay has for a long

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Front Row | United States
Sophy Rindler's mission impossible on eBay luxury partnerships

The Franco-American has been trying to turn the e-commerce platform into a genuine player in the luxury second-hand market, but it's turning out to be an uphill struggle.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

This article is part of this Running Story

Related topics to this article

Read also

Two years on from its launch, is Vinted's authentication service working?

Marathon mediation fails to resolve Chanel-The RealReal dispute over fake goods

Spotlight
How street thefts fuel second-hand watch market

Front Row
Sociologist Stéphane Hugon sells luxury brands the bigger picture

Airport boutiques targeted by second-hand dealers

Counterfeiters
A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

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Vidyuth Srinivasan automated the fight against fakes

Whatnot shopping platform, an eldorado for luxury or a hotbed for fakes?

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Front Row | United States Sophy Rindler's mission impossible on eBay luxury partnerships

The Franco-American has been trying to turn the e-commerce platform into a genuine player in the luxury second-hand market, but it's turning out to be an uphill struggle.

This article may be accessed by subscribers

Do you want a free trial before subscribing?

Create your free account

create a free account

This article is part of this Running Story

Related topics to this article

Read also

Two years on from its launch, is Vinted's authentication service working?

Marathon mediation fails to resolve Chanel-The RealReal dispute over fake goods

Spotlight How street thefts fuel second-hand watch market

Front Row Sociologist Stéphane Hugon sells luxury brands the bigger picture

Airport boutiques targeted by second-hand dealers

Counterfeiters A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

Front Row Vidyuth Srinivasan automated the fight against fakes

Whatnot shopping platform, an eldorado for luxury or a hotbed for fakes?

Monogram mobilises its networks to restore its image

About Glitz

Subscription

Glitz on social media

Indigo Publications' websites

Front Row | United States
Sophy Rindler's mission impossible on eBay luxury partnerships

Spotlight
How street thefts fuel second-hand watch market

Front Row
Sociologist Stéphane Hugon sells luxury brands the bigger picture

Counterfeiters
A Max Mara coat for €150: Tunis underground designer goods market brings European resellers flocking

Front Row
Vidyuth Srinivasan automated the fight against fakes