The Diet Prada Instagram account - set up in 2014 by Tony Liu and Lindsey Schuyler, two Americans who at the time were behind-the-scenes designers for emerging brands - is now a very different beast from what it was at its launch.
It was long one of the most scrutinised accounts in the fashion world, not least for exposing plagiarism in the sector such as, for example, a Lacoste jacket largely inspired by a Jean-Paul Gaultier model. But Diet Prada has completely reoriented its posts in recent years.