The Saint-Michel fountain in Paris's sixth arrondissement will be covered over next year with a giant tarpaulin while it is renovated. Paris city council last month awarded the Athem agency the contract to operate the advertising space, which is expected to generate more than €5m for the French capital.
Athem, which was acquired in January by Olivier Chouvet and Isabelle Chouvet's luxury communications group The Independents, also specialises in monumental decorations for the façades of luxury shops,
