Alexander Werz is best known as the CEO of the communications firm Karla Otto. He took over the reins of that agency, one of the largest in the luxury sector, when its namesake founder retired in 2019. Werz is now pursuing a personal venture, too, in the form of cosmetics brand AWvi, which he launched in November. The name is a combination of his own initials and the Italian second-person plural pronoun "vi". Glitz.paris was able to unearth the names of the Florence-based company's shareholders,