European Union, France
LVMH loses a battle with Lidl in the war for the colour orange

Breaking news published on 14/03/24 at 15:00 GMT: After a long battle, discount supermarket chain Lidl slayed luxury giant LVMH, calling into question its Europe-wide trademarking of Veuve Clicquot's orange hue. [...]
Published on 14.03.2024 Reading time 3 minutes

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