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A pretty penny: Inside Chanel's lucrative brand ambassador contracts

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Published on 16.02.2023 at 06:30 GMT 3 min read Lire en français

The Belgian singer Angèle has had a brand ambassador contract with Chanel since 2020. © Studio Pachamama

Brand ambassadorships have become a primary marketing tool for luxury houses, making such contracts very profitable for the stars who sign on. Glitz.paris has the lowdown on one such deal, between Chanel and the Belgian singer Angèle.

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Brand ambassador
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Spotlight | France
A pretty penny: Inside Chanel's lucrative brand ambassador contracts