Front Row | France
Jean-Victor Meyers spearheads Bettencourt family's luxury investments

Jean-Victor Meyers, the eldest of the fourth generation of founders and main shareholders of L'Oréal.
Jean-Victor Meyers, the eldest of the fourth generation of founders and main shareholders of L'Oréal. © Studio Pachamama
As a Netflix documentary about the family goes viral, the eldest son of the fourth generation of L'Oréal founders is trying to diversify the Bettencourt Meyers family office's investment portfolio, with a pivot to luxury. [...]
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