Although SWI Group, the new "alternative investment platform" launched in the spring by French entrepreneur Max-Hervé George, is not very forthcoming about what exactly it does, it is does say a lot about its founder, whose face fills the company's brochures, press releases and its other publications. Joining George on SWI's advisory board is Vivendi CEO Arnaud de Puyfontaine and Monégasque Charles Leclerc, Ferrari's Formula 1 driver from Monaco. In 2024, George took part in the Ferrari Challenge,