On 13 September, brothers Omar Saddik Attar and Mohammed Saddik Attar went to the Kingdom Centre mall at the foot of Riyadh's gigantic tower of the same name to cut the ribbon at Egyptian jeweller Azza Fahmy's first shop in the kingdom. Their company, Attar United, is the official concession holder for the brand owned by the family of former Egyptian trade minister Rachid Mohamed Rachid, himself now CEO of Mayhoola for Investments, Valentino and Balmain's parent company.
Founded ten years ago, Attar