Front Row | France
Johanna Sebag, the communications specialist yearning for luxury clients

Johanna Sebag, founder of the Dresscode press relations agency.
Johanna Sebag, founder of the Dresscode press relations agency. © Studio Pachamama
The founder of Dresscode, a PR agency specialised in ready-to-wear, has seen her client portfolio shrink. The communications veteran is having trouble, meanwhile, winning and retaining luxury goods accounts, despite the launch two years ago of a branch devoted to the sector. [...]
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