France, United States
Goldfarb family uses New York and Paris Fashion Weeks to relaunch Sonia Rykiel
After buying Sonia Rykiel in October 2021 for a more than modest sum, G-III, the New York-based Goldfarb family company that also owns Karl Lagerfeld and Donna Karan, is relaunching the brand with pop-up stores during New York and Paris Fashion Weeks.